Yedioth Ahronot Group
Our challenge at Contact was to create a powerful shell for the whole group while giving expression and preserving the various brands’ identity, while simultaneously developing a concept highlighting the group’s relevance as a leader in the world of media; We created the concept for the design of the group's office building emphasizing the flow of information - a message that conveys the company's strength as an energetic, creative, dynamic media center. we designed the Avenue of the Decades, the innovative lobby in Calcalist; a design with a regional emphasis for locals, and much more. We drew inspiration for the concept from the world of subway maps. The design of Yediot Aharonot's offices included printing on a multitude of materials, wall stickers, cutouts, 3D printing, a large variety of directional signage elements and much more.