Branding process on the occasion of the establishment of the Museum of Medicine -- a revolutionary step in its development. As part of the branding strategy, we conducted a survey to evaluate the name change, instead of an Israeli educational center-museum, it should be called Technoda - the Israel Museum of Medicine and Science, Hadera. The brand language was based on a logo design inspired by the scientific genius Leonardo da Vinci, together with a modern and colorful creative translation. our work included an advertising mix incorporating a launch campaign on television and radio broadcasts, under the concept of "Jumping into the human body". We designed directional signage, walls and elements for the museum, and all the marketing materials.