Beach Bum is a gaming company developing games with a social emphasis. we used the idea of a beach at Contact Branding. Beach Bum originates in the worlds of board and old neighborhood games, the kind that have been passed down from generation to generation. Professionally, these are known as evergreen games.

We conveyed the company's unique nature by changing the atmosphere from a casino – that is, the world of gambling -- to one of social interaction. Offices were represented as beaches, the corridors became a promenade, the dining areas were transformed into a beach bar and the seating area at the entrance was re-designed as an iconic vehicle carrying a surfboard on its way to the sea. 

For the article in Calcalist>