The Herbs Trail Farm | קונטקט - חברת מיתוג עסקי ועיצוב משרדים

Project Details:

אריזות , Leisure & Community , food & beverage , Retail

Category

Spice-themed stores and visitor center. Strategy: To transform Derech Hatavlinim (spice farm) into a tourist attraction and develop a chain of concept stores. Branding Concept: “Adding spice to life.” Created a brand identity for Derech Hatavlinim - “spices that talk” - a remarkable identity that generated added value and a unique culture. CONTACT has been managing Derech Hatvlinim’s brand for years including: creating brand identity, reinforcing all aspects of the brand via strategic partnerships, launching branches in Israel and overseas, package design, advertising campaigns, promotional events, cultural events, workshops, etc. Derech Hatavlinim has evolved from one center to a local and international chain store. Additionally, it has expanded its business by creating B2B gift products, temporary sales locations , SHOP IN SHOP strategic partnerships, etc.

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