Articles

The Most Common Branding Mistakes

By Irit Keren What is a brand? A brand is an entity that describes a company, product, service, place or individual. Consumers attach beliefs, thoughts, ideas, and clear concepts to the ‘character and personality’ of a brand. The brand values help consumers make purchasing decisions, and this is the reason why many companies invest a […]

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Interior Design? Branding? Architectural Design? Contact organizes your workspace design questions.

If the look of your workspace is becoming boring, feels antiquated, does not reflect your company’s and brand’s spirit, fails to drive employees to action and does not keep up with the changes in today’s competitive markets – it’s time to rebrand your office workspace. Where should you begin, though? With an architect? An interior […]

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Brand Identity in the Omnichannel Era

Do you want your brand to maintain its top-of-mind awareness among consumers and on all marketing platforms? Then you have to move to the omnichannel highway without losing your brand’s identity in the process. In the olden days… Once upon a time, our lives as marketing managers were much easier. The most invested advertising campaigns […]

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Contact Branding Methodology

Here at Contact we help companies and organizations achieve brand consistency, using a proven methodology that creates strong brands and builds and sustains confidence and trust.

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Brand Naming Strategies

Whether the name of a company, product or service, the brand’s name is the first message potential buyers are exposed to. It is the first word of the first sentence of a story, and it carries the values and benefits of what is offered to customers and consumers.

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Digital Image – If You’re Not There, You Don’t Exist

In the shared and sharing world in which we live, having a digital presence is a must, and its impact cannot be overstated. Mobile devices have become crossroads of information, knowledge, decision making, choices, and links. In fact, today, brands exist and live in the digital world

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Is It Time to Rebrand?

Rebranding, a magic word that rolls of the tongue, keeps many companies, business people, CEOs and CMOs very busy. And there’s good reason for it. Rebranding brings an amazing promise – if done properly and accurately, you eliminate all the disadvantages of your current branding and reinvent it as a newer, relevant, sought-after brand.

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If Walls Could Talk….

Companies and institutions invest a great deal of resources in architecture and interior design. Workspaces are the touchpoints with company employees, customers, vendors and investors.

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The Brand-Space Connection

Organizations and businesses invest considerable resources in meticulous architectural design at points of sales and service at visitors’ centers and company headquarters. However, in the competitive environment where brand is king, spectacular design is not enough.

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