our branding model
concept to action
We believe that the secret of a growing brand lies in synchronizing the branding strategy with the business vision and goals. Integration and analysis of the information will lead to the consolidation of an accurate brand promise and a clear strong brand language.
‘Concept to Action’ is a unique branding model that we developed at Contact.
Branding Research
A joint process with the company’s decision makers: researching, analyzing and understanding the company, the product or the marketing idea.
Branding Workshop
A practical workshop that leads, by means of tools, exercises and methods, to the formulation of the brand and unifies the company’s leaders around a clear brand promise and differentiating point.
Brand
analysis
Integrating and analyzing the information for the consolidation of the brand promise.
Brand
Language
Developing a powerful and retainable brand language with a clear marketing horizon.
Leveraging the brand
Continuous leveraging of the brand by initiating creative promotion ways to increase awareness, loyalty and business results.