A joint process with the company’s decision makers: researching, analyzing and understanding the company, the product or the marketing idea.
A practical workshop that leads, by means of tools, exercises and methods, to the formulation of the brand and unifies the company’s leaders around a clear brand promise and differentiating point.
Integrating and analyzing the information for the consolidation of the brand promise.
Developing a powerful and retainable brand language with a clear marketing horizon.
Leveraging the brand
Continuous leveraging of the brand by initiating creative promotion ways to increase awareness, loyalty and business results.